People crave interaction and connection with other people. This is a main reason why social media has become so popular over the last decade. Via social media, brands can create opportunities to share and recognize loyal followers with special rewards and incentives.
The internet has opened up communications across the boundaries of the world. And, social networking has helped people to expand their network, add friends, enhance their careers, make connections, recruit employees, and find people with scarce skills which summarizes the reason for their popularity.
Dopamine causes us to seek, desire, and search. Dopamine is stimulated by unpredictability, by small bits of information, and by reward cues—pretty much the exact conditions of social media. The pull of dopamine is so strong that studies have shown tweeting is harder for people to resist than cigarettes and alcohol.
However, believe it or not, social media is even younger than that. In fact, it wasn't until the late 1990s that it really became popular however it took even longer, until around 2005, for it to become the social and cultural institution it is today.
They introduced users to digital communication through email, bulletin board messaging, and real-time online chatting. This gave rise to the earliest social media networks, beginning with the short-lived Six Degrees profile uploading service in 1997. This service was followed in 2001 by Friendster.
More than half of the world now uses social media (58.4%) 4.62 billion people around the world now use social media, 424 million new users have come online within the last 12 months. The average daily time spent using social media is 2h 27m.
When it comes to our union, social media is a powerful tool to communicate to the outside world about struggles faced by members and people in our communities. It's also a free and open forum to debate, exchange ideas and share opinions.
Social media has helped many businesses grow and promote itself, and has helped people find a better way to connect and communicate with one another. On the other hand, it's also provided many people with problems involving mental health, emotional insecurities, and waste of time.
According to a new study by Harvard University, self-disclosure on social networking sites lights up the same part of the brain that also ignites when taking an addictive substance. The reward area in the brain and its chemical messenger pathways affect decisions and sensations.
Facebook is the largest social media site, with more than two billion people using it every month. This means that roughly 36.9% of the world's population are Facebook users.
Teenagers and social media use is increasing, the main reasons teenagers regularly use social media include: talking to friends. joining in on group conversations. learning about current events and staying up to date with online content.
You could used freak, buff, junkie, addict, nutcase, hophead, binger, crackhead and use Social media as prefix such as "Social media freak"
Proponents of social networking sites say that the online communities promote increased interaction with friends and family; offer teachers, librarians, and students valuable access to educational support and materials; facilitate social and political change; and disseminate useful information rapidly.
Builds Brand Loyalty
Click Through Rates (CTR) increased by 50% when consumers are exposed to a brand's social media profile. Additionally, when a consumer has been presented with a brand's social media campaign the study discovered that they're 2.4 times more likely to click on organic links to the brand's site.
Social media promotes self-directed learning, which prepares students to search for answers and make decisions independently. When reinforced in a classroom setting, these social media skills can be guided and refined to produce better learning outcomes and critical awareness.
Online communication has brought information to people and audiences that previously could not be reached. It has increased awareness among people about what is happening in other parts of the world. A perfect example of the social media's reach can be seen in the way the story about the Amazon Rainforest fire spread.
Social media originated as a way to interact with friends and family but was later adopted by businesses that wanted to take advantage of a popular new communication method to reach out to customers.
Social Media allows people to interact in ways we could never imagine, how we did till now without it. It is quite easy to catch up on someone's life through a simple message on the computer or mobile phone, even email. Social media enables communication for not only one's personal life but also for business life.
To bring valuable and entertaining content to others
We want to inform, amuse, and help the people in our lives, and that's why 94% of people say they share on social media, according to The New York Times.
I asked Facebook fans to describe in word what their favorite thing is about social media. Answers included things like: flexibility, community, connection, dynamic, engagement, leaning, people, friends and relationships (some answers more than once).
Positive inspiration: Social networks can create peer motivation, inspiring young people to develop healthy habits, try something new, follow their dreams, and speak up about things that matter to them. Teens can also find positive role models online.