The worst time to post on Instagram is observed on Saturdays and Sundays, particularly in the morning and midnight. Overall, people are the least active from 1 am to 5 am. It all comes to your specific audience and when they are most active on the platform.
Best Time to Post on Instagram by Industry
- Best Time: Monday 10:00 AM - 10:00 PM CDT.
- Most Consistent Engagement: Monday - Friday, 8:00 AM - 6:00 PM CDT.
- Best Day: Monday.
- Worst Day: Sunday.
Best Times to Post on Instagram
- Best times to post on Instagram: Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and Thursdays and Fridays 10 a.m. and 11 a.m.
- Best days to post on Instagram: Tuesdays and Wednesdays.
- Worst days to post on Instagram: Sundays.
Generally speaking Mondays are the least active day during the week. People are busy diving into the week. Therefore, overall there is less Instagram activity on Monday than the following days of the week.
The worst times to post on Instagram per day, according to 35M global Instagram posts, are:
- Monday: 2 PM.
- Tuesday: 1 PM.
- Wednesday: 10 AM.
- Thursday: 11 PM.
- Friday: 9 AM.
- Saturday: 8 PM.
- Sunday: 4PM.
According to app Latergramme, there are specific times during the day that users should be posting to their Instagram feeds to ensure that they get the most likes possible. And, surprisingly, the times that work best for people are actually 5pm and 2am.
Ask Instagram. Go to Insights → Audience and scroll a bit down, and you'll see on which days of the week — and which approximate times — your followers are the most active on Instagram. This data gives you a good understanding of the best times to post, based on your own audience.
The best time for posting on Instagram is on Monday at 11 a.m., Tuesday at 7 p.m., Wednesday at 11 a.m., 1 p.m., and 3 p.m, Thursday at 10 a.m. and 1 p.m., Friday 10-11 a.m., Saturday at 10 a.m. The best day for posting is Thursday. The highest level of engagement is on Tuesday-Friday from 9 a.m. to 6 p.m.
Instagram users are inactive during these hours and you won't be able to adequately reach them, as they'll be asleep. Some Instagram experts have suggested that posts on Sundays and Mondays receive the least engagement, so avoid these days when possible.
People are more likely to check their Instagram early in the morning Monday to Friday than on weekends. But Monday can have lower engagement, with people rushing to get the week started, and having less time to look at Instagram before work on a Monday.
How Often to Post on Instagram. It's generally recommended to post at least once per day, and no more than 3 times per day, on Instagram.
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Step 1: See when your audience is most active on Instagram
Under Insights, you can then click to view data broken down by content, activity, and audience. Select the Audience tab to see data on your followers, including when they access Instagram, as well as their location, age range, and gender.
How often to post on Instagram. We'll break this down further and even get into Instagram's different content features, but the general rule is 1.5 – 3 times per day. This is the amount that most major brands on Instagram use, which means it won't work for everyone.
The consensus is that about 11 hashtags is a good number to start with. But the most common number of hashtags to use on Instagram is between 1 and 3. You'll need to do some testing to determine what works best for your particular business.
Looking at Instagram as a whole, Monday through Friday, 9 A.M. to 4 P.M. observes the most consistent engagement. Engagement becomes lower every day before 6 A.M., and after 9 P.M. One to Seven Stories should be the optimal posting length.
It turned out that on average the most successful times to post on Instagram are 2am and 5pm. The middle of the night might seem like a strange time to post to social media, but it actually makes a lot of sense.
In general, posting during the hours of 9:00 AM to 6:00 PM during weekdays can help you generate solid engagement. But you will see peak engagement at specific points in time throughout every week.
A 10k follower count on Instagram isn't just an awareness metric. The milestone comes with an immediate, tangible benefit. Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature.