The Q1 report from TuneCore, itself a music distribution company that allows its artists to retain all of their income from digital streaming and downloads, also recorded an 83% increase in overall music streams in 2018.
Though hip-hop/rap and pop were the top two music genres on TikTok in the U.S. in 2021, Latin music was the fastest-growing genre, rising from No. 10 in 2020 to No. 6 in 2021.
Since 2017, R&B/hip-hop has been the dominant music genre on the United States Billboard charts, becoming bigger than pop and rock and coming to define modern popular music.
Hip-Hop Deemed Most Popular Genre of 2020.
In Q1 2021, 42% of all Hot 100 top 10s were of primarily pop, the leading genre for a third consecutive quarter. Though down from a 48% share in Q4 2020, the genre rose from 41% in Q3 2020 (when it tied for the lead with hip-hop/rap) and 30% in Q2 2020.
R&B/hip-hop held a 37.5% market share of audio on-demand US streams in H1 2018, according to Nielsen, but this fell to 29.8% in H1 2019. Overall, total on-demand streams (audio plus video) in the United States reached 507.7bn in the first half of this year – up 31.6% year-on-year.
Here's why. Rock is no longer the top dog in music. For the first time ever, R&B/hip-hop has surpassed rock to become the biggest music genre in the U.S. in terms of total consumption, according to Nielsen Music's 2017 year-end report.
Jazz is the least popular genre of music in the United States. Once very popular in American cities, including Omaha, jazz began to lose its place on the music industry in the 1960s.
Hip hop is the most listened to genre on Spotify, accounting for 38% of streams, while pop music is the most chosen genre for radio airplay, accounting for 42% of spins, a new study by Viberate has found.
Hip-Hop is Officially the Most Popular Genre in the United States.
The number of Gen Z respondents who say they enjoy listening to hip hop/rap has increased drastically between 2019 and 2021, while remaining steady among Millennials.
Deserving of its name, pop music is in fact the most popular music genre in the world. According to IFPI's latest Music Consumer Insight Report, 64 percent of the 19,000 consumers from 18 countries surveyed listen to pop music, edging out rock and dance/electronic music as the second and third most popular genres.
Pop rap, a genre hybridizing pop, hip hop, and R&B styles, remained prominent in the 2020s and continued to grown in popularity. Examples include "Montero (Call Me by Your Name)" and "Industry Baby" (with Jack Harlow) by Lil Nas X, and "Say So" and "Kiss Me More" (featuring SZA) by Doja Cat.
There's no one look to R&B.” Yet while the hip-hop/R&B category has collectively grown, surpassing rock as the most popular genre in the United States for the first time in 2017, according to a Nielsen Music year-end report, the former is quickly outpacing the latter.
Looking back at the history of hip-hop, and the rich culture surrounding the art form, it's clear that the roots of the genre have been stripped down to almost nothing over the years.
The genre with the biggest gains is R&B/hip-hop, which is represented by 12 artists this year, up from three in 2019. When touring is in full bloom, heritage rockers, country artists and jam bands dominate Money Makers because of their concert grosses.
Millennials are more likely to say no one music artist is their favorite, but are also more likely to list Eminem, Justin Bieber, and Taylor Swift as their favorite music artists.