Pop art is a movement that emerged in the mid-20th century in which artists incorporated commonplace objects—comic strips, soup cans, newspapers, and more—into their work. The Pop art movement aimed to solidify the idea that art can draw from any source, and there is no hierarchy of culture to disrupt this.
The Pop Art movement is important because it made art accessible to the masses, not just to the elite. As the style drew inspiration from commercial figures and cultural moments, the work was recognised and respected among the general public.
Its intention was to challenge everything about perceived ideas of tradition, and that visual aspects of mass media and popular culture could be considered art. Pop Art is primarily so effective because it extracts an image or idea from its familiar context and isolates it and associates it with other elements.
Definition of pop art
: art in which commonplace objects (such as road signs, hamburgers, comic strips, or soup cans) are used as subject matter and are often physically incorporated in the work.
In reference to its intended popular appeal and its engagement with popular culture, it was called Pop art. Pop artists strove for straightforwardness in their work, using bold swaths of primary colors, often straight from the can or tube of paint.
Pop art continues to be an inexhaustible source of inspiration for fashion, design, the entertainment industry, adversing methods, popular culture in general, over and over again.
Pop Art artists took inspiration from advertising, pulp magazines, billboards, movies, television, comic strips, and shop windows for their humorous, witty and ironic works, which both can be seen as a celebration and a critique of popular culture.
In 1957, Richard Hamilton described the style, writing: “Pop art is: popular, transient, expendable, low-cost, mass-produced, young, witty, sexy, gimmicky, glamorous and big business.” Often employing mechanical or commercial techniques such as silk-screening, Pop Art uses repetition and mass production to subvert ...
Pop Art is approachable. Taking clues from popular culture, pop art's subjects are things the general public deals with every single day. From soup cans to superheros, Pop Art reflect what we like best about the world around us – food, entertainment, products, consumption.
Pop art spoke to the maintenance of the capitalist economic structure by affirming capitalism as an economic ideology through business practices and commercial reproduction techniques, like silk screening and direct appropriation.
Pop Art often appropriates imagery and techniques from other art forms found in popular and commercial culture. Mixed media and collage were popular formats amongst Pop Art artists, who often used a mixture of painting, photography, and collage in a single artwork. Pop Art can be fun and witty or even gimmicky.
Pop Art Today
Pop art is essentially a type of art that provides commentary on world events and consumerist culture. While it can be argued that the pop culture movement did not progress past the 1970s, there are elements of pop art that are still present in today's contemporary art.
Pop Art on the other hand, is slightly more restricted, with bright colours, deeply contrast mediums and juxtaposition making the movement narrower in scope than its bigger, more diverse brother. Pop Art gained popularity in the 1950s and 60s, first gaining momentum in Britain before making it over the pond to the US.
Pop Art is an art movement that began in the mid-1950s in the US and UK. Inspired by consumerist culture (including comic books, Hollywood films, and advertising), Pop artists used the look and style of mass, or 'Popular', culture to make their art.
The legacy of the movement
It has certainly left its mark on modern artworks, design and of course advertising. In fashion, pop art dresses continue to inspire contemporary designers, and pop art furniture – which relies on a similar set of bright colours, plastic and rigid shapes.
Due to what was happening in that point of time new generation artists wanted something new. Pop art used bright colors highly because of its ability to grab the attention quickly. The use of bright colors to catch attention is actually a clever move. Therefore is more complex than what looks like.
Pop Art is very versatile and allows you to connect with your audience using captivating images and minimal text. For example, iconic images such as a chip bag, soup can, or a Pepsi bottle have been used successfully in Pop Art ads.
Hagtvedt and Patrick (2008b) suggest that the presence of art in advertising affects the brand image via luxury perceptions. According to them, it is basically a form of image transfer from the artwork onto the advertised brand, coloured by the positive sensations of luxury and exclusivity.
Pop Art was a style of modern art in the 1960's that used the imagery of mass-media, mass-production and mass-culture.
With saturated colors and bold outlines, their vivid representations of everyday objects and everyday people reflected the optimism, affluence, materialism, leisure, and consumption of postwar society. Pop art is known for its bold features and can help you grab the attention of your audience instantly.
Pop art is an art movement that emerged in the United Kingdom and the United States during the mid- to late-1950s. The movement presented a challenge to traditions of fine art by including imagery from popular and mass culture, such as advertising, comic books and mundane mass-produced objects.
Emerging in the mid 1950s in Britain and late 1950s in America, pop art reached its peak in the 1960s. It began as a revolt against the dominant approaches to art and culture and traditional views on what art should be.