If you have plans to seek galleries or consultants to help sell your art at some point, you must build in a profit margin to account for their commissions. For most artists, this is 50% of the retail price.
What Is A Good Profit Margin For Art Prints? It is advisable to build in a profit margin to account for the commissions they charge if you plan to approach galleries or consultants at some point to sell your art. 50% of the retail price is the typical percentage for most artists.
Sell Art Prints
In general prints can go anywhere from $40 USD to around $300. You can sell your art prints through several platforms: An Etsy shop: Etsy shops are great for creatives interested in selling originals or physical copies of their work.
Even though there is a lot of competition in the fine art marketplace, selling prints can be profitable if you do it correctly. The good news is that you don't have to rely on original artwork sales alone for financial stability in your artistic career.
So how do you price your prints? We know the cost of goods model dictates that your prints should be 2x to 7x the amount it takes to produce the product. Since you will probably be selling with a gallery, they typically charge 20% – 50% of the total sale as a commission .
So, if a piece took you 10 hours to make, you want to get $15 per hour, and the materials cost you $45, you could use $195 as your starting point (10 times 15, plus 45). Cost of materials would include your canvas, paper, paint, ink, and so forth.
Don't jack the price of your 8x10" paintings from $200 to $2000 overnight. Pros recommend a 10% rise in price to begin with. You can always consider going higher later, but if you go too high, you likely won't get those lost customers back. Keep it real.
Art prints are effectively digital art. These are high in demand on Etsy for customers who prefer to download the artwork and get them printed and framed in a manner that they prefer.
The most popular most popular print size for photography is 11×14. If you offer this size, the buyer will be able to find a frame that fits the print in most art stores or online.
FORMULA 2: (Hourly Wage × Hours Spent) + Cost of Materials
Your price should reflect the money and time you put into creating it. This formula ensures you are being paid for each hour you work and are covering the cost of your materials. It is an especially good formula for artists who are just starting out.
The best way to sell art online is by building your own branded ecommerce site with a platform like Shopify. You can also sell your work on a crafts and art marketplace like Etsy or on social media platforms like Instagram and Facebook Shops.
Society6 artists earn 10% of the retail price on all products except for Art Prints, Framed Prints, Canvas Prints, Framed Canvases, Floating Acrylic Prints, and Recessed Frame Prints. The retail price covers the cost of manufacturing, fulfillment and the artist share.
The artists adds their mark-up to come up with a final price. The site suggests standard — and relatively modest — mark-ups. For instance, it suggests you set your mark up at $10 for a 36″ x 27″ print, which will sell for $208. If you, instead, want to earn $50 on that sale, the print will cost $248.
1. Posters. As far as wall art goes, posters are easily one of the most profitable ways to sell your designs online.
But just because people aren't buying your work doesn't mean your work is not good enough to sell. If you are getting validation in the form of likes, comments, and followers, you are good enough to be selling your work. But to get sales you actually have to make sales. Just making art is not enough.
Well, same, thankfully. Lots of artists produce and sell art prints for way less than their originals as a way to make some cash flow but also to just get their art out in the world to more people. You're still supporting them by buying one of these if you can't afford the real thing!
Original Paintings – Original paintings will probably have the highest profit margin because they can be sold for more money than most other types of artwork.
They are chromogenic prints from digital files. The difference in price is because the smaller 4x6 prints sell in volume (so the profit doesn't have to be as much) and the larger 8x10 prints don't. It's purely supply and demand.
Pay yourself a reasonable hourly wage, add the cost of materials and make that your asking price. For example, if materials cost $50, you take 20 hours to make the art, and you pay yourself $20 an hour to make it, then you price the art at $450 ($20 X 20 hours + $50 cost of materials).
Multiply the painting's width by its length to arrive at the total size, in square inches. Then multiply that number by a set dollar amount that's appropriate for your reputation. I currently use $6 per square inch for oil paintings. Then calculate your cost of canvas and framing, and then double that number.