TikTok Surpasses Google, Facebook As World's Most Popular Web Domain.
TikTok is a video sharing platform which has grown over the years to become the next big social media sensation after Facebook. In fact, TikTok is now one of the world's fastest growing social media platforms. TikTok recently crossed the 3 billion mark in downloads globally across both App Store and Google Play.
TikTok is the 6th most-used social platform in the world
It ranks just behind Facebook, YouTube, WhatsApp, Instagram, and WeChat. Since 2021, it's surpassed Facebook Messenger to move into 6th place. However, there's another way to look at these rankings.
TikTok landed its billionth user in 2021, four years after global launch, half the time it took Facebook, YouTube or Instagram, and three years faster than WhatsApp.
TikTok's earnings have risen proportionately with its increase in popularity. According to Sensor Tower data, TikTok was the top-grossing non-gaming app worldwide for February 2021, with more than $110 million in user spending, 1.9 times its revenue in February 2020.
A survey conducted by eMarketer, reveals that TikTok is competing with YouTube by grabbing more than 2/3rd of the U.S. population market share, particularly among Gen Z viewers. Interestingly, TikTok has less than 1 billion active users compared to YouTube which boasts 2 billion users in 2022.
What is the most popular social media platform worldwide? Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than 2.89 billion monthly active users.
The latest data shows that the fastest-growing social network is TikTok. The ByteDance-owned company first made headlines for its rapid growth when it launched in 2018.
With two billion log-ins daily, Facebook is still in the race. However, for years now, the use of the Facebook app has been gradually declining. Facebook in its history of 18 years is seeing a fall in its daily users, half a million users stopped using it towards the end of the year 2021.
As more and more people, especially the millennials and Generation Z, watch videos on social media, both Meta (now formerly Facebook) and Snapchat have indicated that the future of social media looks more like Chinese short-video making app TikTok.
TikTok has been predicted to take over social media in 2022, leaving other platforms to adapt. Social ads will also develop, as cookies get crunched and social selling will simplify the customer journey, according to Talkwalker and Hubspot's 'Social Media Trends Report.
Clubhouse is a new social media network that rapidly gained popularity in late 2020 and early 2021. What makes it different from other social media networks is its unique offering as the first audio-only social media platform.
With nearly 2.5 billion monthly users, Facebook is hands down the largest social media site in the world.
How Many People Use Facebook? Facebook has 2.80 billion monthly active users (Facebook, 2021). If that number doesn't blow you away, it also has 1.84 billion users that are visiting the social networking site on a daily basis.
Facebook is by far the most popular mobile social networking app in the United States – in September 2019, 90.9 percent of U.S. mobile users accessed the mobile app.
TikTok: The Viral Video Engine
With 656 million downloads last year alone (over 100 million more than Instagram), the viral video platform solidified its place in the Gen Z zeitgeist. The app, owned by Beijing-based ByteDance Ltd., has come a long way since its launch in 2017.
The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily. Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself.
Popular short video-sharing platform TikTok has surpassed tech giant Google as the most popular website of the year, says a report. According to a report by IT security company Cloudflare, the viral video app gets more hits than the US-based search engine, reports BBC.
All channels have seen an increase, however, unsurprisingly it is TikTok that takes the crown of the fastest growing social media channel in 2022. Of the 3,000 participants, 40% state that they plan to use TikTok in 2022 as part of their social media strategy.